Friday 9th December 2011
How it Works celebrates its second strong year of growth
The second birthday of Imagine’s flagship title brings strong brand growth and exceptional digital performance
The last 12 months have seen continued success for How it Works – the magazine that feeds minds – growing its global sales by 11 per cent despite tough retail market conditions. How it Works has generated a series of equally successful spin-off products to become an increasingly powerful publishing brand.
This success has also been on a global scale, with licensed editions in non-English speaking countries increasing by 25 per cent and export sales continuing to break into new territories.
Six large-format bookazines are now included in the brand portfolio, and titles such as the Book of Space and Amazing Answers to Curious Questions have allowed How It Works to extend its revenue-generating reach to new retailers and markets. Imagine Publishing has also been quick to capitalise on the exciting developments in digital publishing to further grow the brand, with two eBooks and an iPad app joining the print products this year.
The biggest success for How it Works came in October with the launch of Apple Newsstand – the How It Works app generated over half-a-million downloads in just five days, and also featured in the iTunes top three grossing apps for the whole of America.
“The last 12 months have proved the strength of How It Works,” commented Editor in Chief Dave Harfield. “How It Works has now evolved from a single magazine into a diverse product range, including eBooks, bookazines, apps and DVDs that have generated significant revenues whilst building a loyal fan base. The secret behind the success is a passion for the product and this will be the driving force as we push How It Works to achieve even more next year.”
Editor Helen Laidlaw added: “Every How It Works product has performed beyond our expectations which proves the widespread appeal and commercial power of the brand. This growth has enabled a new wave of knowledge-hungry readers to enjoy our content in ever-increasing numbers.”
Imagine Publishing is one of the UK’s fastest-growing multimedia content producers. Formed in May 2005, Imagine now publishes 20 regular print magazines, 30 digital apps, 25 websites and thousands of articles every month in the technology, videogames, photography and knowledge/science markets. An Imagine magazine is purchased every ten seconds.
Imagine Publishing
01202 586200
www.imagine-publishing.co.uk