Friday 27th May 2011
James Willmott joins Imagine as new Advertising Director
Experienced and highly skilled sales professional joins Bournemouth-based firm with open remit to drive growth for print and online.
Imagine Publishing has today announced the appointment of James Willmott as Advertising Director of the company’s print and online operations. Willmott joins Imagine from London-based Titan Publishing.
“I am delighted to have joined such a young and forward thinking company as Imagine. I have enjoyed my time in various publishing organisations and now find myself in one of the most dynamic and innovative companies in media. Imagine Publishing already has a well-established sales team and I look forward to steering them through the media landscape to be an award winning, industry-leading team. Imagine offers an exciting opportunity to take advantage of publishing’s current trends. Print figures are still strong and digitally we have never been in a better position, watch this space.”
Reporting to Managing Director, Damian Butt, Willmott is responsible for the entire sales revenue operation at Imagine – print and online – including 20 specialist magazines, over 110 bookazines, 28 websites, 30 mobile apps, special events and sponsorship. The Imagine portfolio includes the globally successful How it Works brand, major videogames site NowGamer.com, and three new, as yet unannounced launches.
“James’ considerable experience in revenue growth strategy, agency sales focus, and team development is crucial to Imagine’s future growth plans and I very much look forward to working closely with him as we enter another record-breaking year”, said Managing Director Damian Butt.
“Our aim at Imagine is to create a world-class media sales operation with all the benefits of the southcoast lifestyle. With James at the helm, I am extremely optimistic for the future growth of our advertising revenue, particularly for our digital products which have already seen tremendous sales growth in the last six months.”
Imagine Publishing is one of the UK’s fastest-growing consumer specialist publishers. Formed in May 2005, Imagine now publishes 20 regular print magazines, 30 digital apps on the iPad/iPhone, and 28 websites in the videogames, computing, entertainment, motoring and photography markets. An Imagine magazine is purchased every ten seconds.