Thursday 29th October 2009

How It Works magazine launched

New science and technology magazine for inquisitive minds of all ages hits the shelves today across the UK.

Imagine Publishing is proud to announce the launch of How It Works magazine, a new accessible and entertaining science and technology title that delivers absorbing articles packed with fact and opinion to fuel the imagination. How It Works aims to feed minds and provide the answers to all the questions about the amazing world in which we live.

With sections dedicated to the environment, history, science, space, technology and transport, How It Works and its companion website www.howitworksdaily.com is packed with information. The first issue boasts over 831 amazing facts and explanations, including how sharks hunt, why we get drunk, how fireworks explode and a look at how the world’s leading jet fighters measure up. Other topics covered in issue one include: bionic eyes, extreme weather, 3D movies, ejector seats, snake bites, iPhone 3GS, thermite, spacesuits, brain freeze, medieval castles and digital cameras.

“The first issue of How It Works is crammed with fascinating features on a huge range of subjects,” said Editor in Chief Dave Harfield. “I’m incredibly pleased with the final result and I’m confident readers will find the magazine entertaining and educational. It’s the perfect magazine for the QI generation who want to learn how everything in the world works.”

Head of Sales James Hanslip commented, “How It Works represents a bold and confident move into a new area for Imagine Publishing. This launch offers an excellent opportunity for advertisers to engage an often elusive demographic and reach a band of affluent, intelligent, early adopters and aspirational parents.”

How It Works is available from all good newsagents, supermarkets, Barnes & Noble, Borders and online at www.imagineshop.co.uk. The launch is supported by radio promotion and advertising, and an extensive print and online marketing campaign.

Name: How It Works
Price: £3.99
Pagination: 100 pages
Frequency: 13 issues pa

Imagine Publishing
01202 586200
www.imagine-publishing.co.uk