Ad Specifications
Imagine Publishing offers many creative digital advertising opportunities across the portfolio of Web sites. Please browse the information available in this section to find out more about what options you have if you wish to advertise online. If you don't find what you are looking for or require further assistance please contact our Advertising Department.
Positions & Sizes
The table below shows the variety of ad campaign options you have across our sites. Each placement has width and height dimensions associated with it as well as file types that can be used. Please click on a placement below for more information.
| PLACEMENTS | CODE | DIMENSIONS | STANDARD FILE TYPES | 3rd PARTY RICH MEDIA | SAMPLE |
| Leaderboard | LB | 728x90 | SWF, Gif, JPEG, PNG | YES | Click here for sample... |
| Expandable Leaderboard | ELB | 728x300 | NO | YES | |
| MPU | MPU | 300x250 | SWF, Gif, JPEG, PNG | YES | Click here for sample... |
| Expandable MPU | EMPU | 500x400 | NO | YES | |
| Super Wide Skyscraper | SWSKY | 300x600 | SWF, Gif, JPEG, PNG | YES | Click here for sample... |
| Skyscraper | SKY | 120x600 | SWF, Gif, JPEG, PNG | YES | Click here for sample... |
| Wide Skyscraper | WSKY | 160x600 | SWF, Gif, JPEG, PNG | YES | Click here for sample... |
| Banner | BN | 468x60 | SWF, Gif, JPEG, PNG | YES | Click here for sample... |
| Flag | FLAG | 300x100 | SWF, Gif, JPEG, PNG | YES | Click here for sample... |
| IP Button | BT | 152x110 | SWF, Gif, JPEG, PNG | NO | Click here for sample... |
Available Ad Space
The table lists all of Imagine Publishing's commercial Web sites along with the variety of ad campaign options you have across those sites. Click on a particular placement size in the table (represented by the blue bars) for more information on that size or click on a Web site name to visit that site and see live campaigns.
| WEBSITES | LB | ELB | MPU | EMPU | SWSKY | SKY | WSKY | BN | FLAG | BT |
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| Play | |
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| Total PC Gaming | |
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| Pokémon World | |
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| How It Works | |
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| SciFiNow | |
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| Creative | ||||||||||
| Advanced Photoshop | |
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| Photoshop Creative | |
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| Photoshop Daily | |
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| 3D Artist | |
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| Digital Artist | |
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| Photography | ||||||||||
| Digital Photographer | |
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| Digital Camera Essentials | |
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| Photography for Beginners | |
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| Computing | ||||||||||
| iCreate | |
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| Linux User & Developer | |
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| Smartphone Daily | |
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| Web Designer | |
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| Android | |
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| Total 911 | |
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Booking a Campaign
When booking a campaign online you must follow these guidelines:
Campaign Information
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Provide a Click URL
This is the link that the ad campaign takes the user to once they have clicked on the advert
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Supply creative 5 working days in advance
If the artwork for a campaign is delivered with less than 5 working days before the campaign is due to start, Imagine will make every effort to get the campaign live on time but can take no responsibility for a delay in a campaign beginning.
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Correct creative
Please ensure all creatives are supplied in the correct format and size according to what you have booked. Imagine will not amend any artwork that has been supplied.
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Disclaimer
Imagine Publishing reserve the right to place any campaign appearing on an Imagine site on hold.
Photoshop Templates
- PSD file templates for each ad unit size.
Flash Creative
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Flash SWF campaigns must have a Click Tag added
A 'Click Tag' must be embedded in all Flash creatives to enable us to track the statistics of your campaign.
If you are using ActionScript 2 then the following code must be programmed to a button within the Flash file:on (release) {
getURL (clickTAG, "_blank");
}If you are using ActionScript 3 then the following code must be programmed to a Frame within the Timeline of an Actions Layer and the button must be given the Instance Name 'hidden_button':
hidden_button.addEventListener(
MouseEvent.CLICK, function():void { if (root.loaderInfo.parameters.clickTAG.substr(0,5)=="http:") { navigateToURL( new URLRequest(root.loaderInfo.parameters.clickTAG), "_blank" ); } } ); -
Flash templates with Click Tags
We have Flash templates available for all creative sizes in both ActionScript 2 and ActionScript 3. The files are compatible with Flash CS4 and above. Please download from the following links:
Click here to download Flash ActionScript 2 creative templates...
Click here to download Flash ActionScript 3 creative templates... -
Back up creative for Flash SWF campaign
If you are running a Flash campaign, we advise that you supply a .gif or .jpg artwork file as a back-up for you campaign. The system we have in place will replace the Flash file with one of these other file types if the end user does not have the Flash Player installed. If these back-up files are not provided Imagine can have no responsibility for the campaign not appearing to certain users or for the under-delivery of impressions.
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15 Second limit on Flash animations
Flash Animations should be no more than 15 seconds and rendered out at no more than 15 FPS (Frames Per Second)
Rich Media
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Video Control
Video Units must have clear Play, Pause and Volume controls.
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Muted Audio On Launch
All audio must be muted on launch of an advert and must be user initiated.
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Expandable Units
Expansion must be user initiated by click or mouse over. Once expanded the unit must have a clear 'Close' control and must also retract on mouse off.
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Video Hosting
If you would like to submit Rich Flash creative that is not being hosted by a 3rd Party and is linked to an external video file, then please note that Imagine Publishing does not host video files, so other hosting arrangements must be made.
Site Background Skins
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Skin Templates
Please work from the available templates when designing a site skin. The templates are available as Photoshop documents (PSD files) to download.
Click here to view the list of available site skin templates... -
Guidelines
Please keep your design within the grey "Max Image Area". The image area must blend into a solid background colour (black has been used on the templates).
Our site skin templates include a light and dark version of the site logo, please use which version works best with your background design and we will make sure that version of the logo is displayed on the site when the background is live.
Please make sure that all important information displayed on the skin (text, logos etc.) is viewable for your preferred screen resolution. Screen resolution guidelines have been included on the template for some of the most common resolutions. -
Supply PSD File
Please supply your final site skin design as a layered PSD file and NOT just in JPG format. Imagine Publishing will optimise the skin for the website.