Imagine Publishing offers many creative
digital advertising opportunities across the portfolio of Web sites. Please browse the information
available in this section to find out more about what options you have if you wish to advertise online.
If you don’t find what you are looking for or require further assistance please contact our
Advertising Department.
Positions & Sizes
The table below shows the variety of ad
campaign options you have across our sites. Each placement has width and height dimensions associated
with it as well as file types that can be used.
| Placements |
Code |
Dimensions |
Acceptable File Types |
Sample |
| Leaderboard |
LB |
728x90 |
SWF, Gif, JPEG |
Click here for sample... |
| Expandable Leaderboard |
RI |
728x300 |
SWF, DHTML |
|
| Super Wide Skyscraper |
SWSKY |
300x600 |
SWF, DHTML |
|
| Skyscraper |
SKY |
120x600 |
SWF, Gif, JPEG |
Click here for sample... |
| Banner |
BN |
468x60 |
SWF, Gif, JPEG |
Click here for sample... |
| MPU |
MPU |
300x250 |
SWF, Gif, JPEG |
Click here for sample... |
| IP Button |
BT |
152x110 |
SWF, Gif, JPEG |
Click here for sample... |
Available Ad Space
The table lists all of Imagine Publishing's
commercial Web sites along with the variety of ad campaign options you have across those sites.
Click on a particular placement size in the table (represented by the blue bars) for more
information on that size or click on a Web site name to visit that site and see live campaigns.
Booking a Campaign
When booking a campaign online you must follow these guidelines:
-
Provide a Click URL
This is the link that the ad campaign takes the user to once they have clicked on the advert
-
Supply creative 5 working days in advance
If the artwork for a campaign is delivered with less than 5 working days before the campaign is due to start, Imagine will make every effort to get the campaign live on time but can take no responsibility for a delay in a campaign beginning.
-
Correct creative
Please ensure all creatives are supplied in the correct format and size according to what you have booked. Imagine will not amend any artwork that has been supplied.
-
Flash SWF campaigns must have a click tag added
A ‘Click Tag’ must be embedded in all Flash creatives to enable us to track the statistics of your campaign. The following ActionScript code must be programmed to the button within the Flash file:
on (release) {
getURL (clickTAG, "_blank");
}
-
Back up creative for Flash and SWF campaign
If you are running a Flash campaign, we advise that you supply a .gif or .jpg artwork file as a back-up for you campaign. The system we have in place will replace the Flash file with one of these other file types if the end user does not have the Flash Player installed. If these back-up files are not provided Imagine can have no responsibility for the campaign not appearing to certain users.
-
Supply creative 5 working days in advance
If the details for a campaign are delivered with less than 5 working days left before the campaign is due to start, Imagine will make every effort to get the campaign live on time but can take no responsibility for any delay in the campaign beginning.
-
15 Second limit on Flash animations
Flash Animations should be no more than 15 seconds and rendered out at no more than 15 FPS (Frames Per Second)
-
Muted audio & videos paused
Any audio or video supplied for a campaign must be muted or paused on launch of the advert for the user to activate.
-
Disclaimer
Imagine Publishing reserve the right to place any campaign appearing on an Imagine site on hold.
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