Advertising Specifications

Imagine Publishing offers many creative digital advertising opportunities across the portfolio of Web sites. Please browse the information available in this section to find out more about what options you have if you wish to advertise online. If you don't find what you are looking for or require further assistance please contact our Advertising Department.

Positions & Sizes

The table below shows the variety of ad campaign options you have across our sites. Each placement has width and height dimensions associated with it as well as file types that can be used. Please click on a placement below for more information.

Available Ad Space

The table lists all of Imagine Publishing's commercial Web sites along with the variety of ad campaign options you have across those sites. Click on a particular placement size in the table (represented by the blue bars) for more information on that size or click on a Web site name to visit that site and see live campaigns.

WEBSITES	LB	ELB	MPU	EMPU	SWSKY	SKY	WSKY	FLAG
Videogames
NowGamer.com
Retro Gamer
games?
X360
Play
Total PC Gaming
Pocket World
Knowledge/Science
SpaceAnswers.com
How It Works
Technology
Advanced Photoshop
Photoshop Creative
Photoshop Daily
3D Artist
Digital Artist
iCreate
Linux User & Developer
Web Designer
LittleGreenRobot.co.uk
Total 911
SciFiNow
Photography
Digital Photographer
DigiCamBuyer.co.uk
Photography for Beginners

Booking a Campaign

When booking a campaign online you must follow these guidelines:

Campaign Information

1. Provide a Click URL

   This is the link that the ad campaign takes the user to once they have clicked on the advert

2. Supply creative 5 working days in advance

   If the artwork for a campaign is delivered with less than 5 working days before the campaign is due to start, Imagine will make every effort to get the campaign live on time but can take no responsibility for a delay in a campaign beginning.

3. Correct creative

   Please ensure all creatives are supplied in the correct format and size according to what you have booked. Imagine will not amend any artwork that has been supplied.

4. Disclaimer

   Imagine Publishing reserve the right to place any campaign appearing on an Imagine site on hold.

Photoshop Templates

1. PSD file templates for each ad unit size.

   Click here to download Photoshop ad unit templates...

Flash Creative

1. Export SWF files as Flash version 10.1 or lower

   Our ad server DFP currrently only supports Flash versions 10.1 and lower so please make sure to check your settings when publishing SWF files from Flash

2. Flash SWF campaigns must have a Click Tag added

   A 'Click Tag' must be embedded in all Flash creatives to enable us to track the statistics of your campaign.
   
   If you are using ActionScript 2 then the following code must be programmed to a button within the Flash file:

   on (release) {
   getURL (clickTAG, "_blank");
   }

   If you are using ActionScript 3 then the following code must be programmed to a Frame within the Timeline of an Actions Layer and the button must be given the Instance Name 'hidden_button':

   hidden_button.addEventListener(
   MouseEvent.CLICK, function():void { if (root.loaderInfo.parameters.clickTAG.substr(0,5)=="http:") { navigateToURL( new URLRequest(root.loaderInfo.parameters.clickTAG), "_blank" ); } } );
3. Back up creative for Flash SWF campaign

   If you are running a Flash campaign, we advise that you supply a .gif or .jpg artwork file as a back-up for you campaign. The our ad server will replace the Flash file with one of these other file types if the end user does not have the Flash Player installed or is viewing from a device which does not support Flash. If these back-up files are not provided Imagine can have no responsibility for the campaign not appearing to certain users or for the under-delivery of impressions.

4. 15 Second limit on Flash animations

   Flash Animations should be no more than 15 seconds and rendered out at no more than 15 FPS (Frames Per Second)

Rich Media

1. Video Control

   Video Units must have clear Play, Pause and Volume controls.

2. Muted Audio On Launch

   All audio must be muted on launch of an advert and must be user initiated.

3. Expandable Units

   Expansion must be user initiated by click or mouse over. Once expanded the unit must have a clear 'Close' control and must also retract on mouse off.

4. Video Hosting

   If you would like to submit Rich Flash creative that is not being hosted by a 3rd Party and is linked to an external video file, then please note that Imagine Publishing does not host video files, so other hosting arrangements must be made.

Site Background Skins

1. Skin Templates

   Please work from the available templates when designing a site skin. The templates are available as Photoshop documents (PSD files) to download.
   
   Click here to view the list of available site skin templates...

2. Guidelines

   Please keep your design within the grey "Max Image Area". The image area must blend into a solid background colour (black has been used on the templates).
   
   Our site skin templates include a light and dark version of the site logo, please use which version works best with your background design and we will make sure that version of the logo is displayed on the site when the background is live.
   
   Please make sure that all important information displayed on the skin (text, logos etc.) is viewable for your preferred screen resolution. Screen resolution guidelines have been included on the template for some of the most common resolutions.

3. Supply PSD File

   Please supply your final site skin design as a layered PSD file and NOT just in JPG format. Imagine Publishing will optimise the skin for the website.