16th February 2010
Play remains number one independent PlayStation magazine
Official ABC figures posted recently show that Imagine Publishing’s
Play magazine has retained its position as the UK’s bestselling
PlayStation reviews magazine.
In the face of strong competition and new challenges, Play’s sales
have remained strong, with the PlayStation publication registering an
official average ABC figure of 24,062 copies. While numbers were down
across the entire PlayStation portfolio Play was the least affected
with its competition suffering far greater drops.
Commenting on Play’s ABC figure, Editor In Chief, Aaron Asadi said,
“We’re delighted with Play’s performance, not just because it’s just
reward for the team’s fine efforts but also because it gives a great
platform to continue to build on the success. We’re confident that
this position will mean even bigger and better exclusives for our
readers as we look to push the Play brand even further.”
Now in its 14th year, Play covers every current PlayStation format and
is packed with cutting-edge features, exclusive reviews and honest
opinion. It’s also set to extend its reach via a new iPhone App so
that its readers have access to the magazine whenever and wherever
they are.
On future development of the magazine new Editor, Keith Hennessey
said: “The ABC figures go to show that print publications still have a
very important role in the lives of gamers. Though the figures are
positive we can’t be complacent – with a mix of exclusive content,
innovative design and brand new features I’m looking to ensure Play’s
success for a further 14 years and beyond.”
Issue 189 of Play is on sale on 18 February and features the exclusive
review of the eagerly anticipated Aliens Vs Predator. The special AVP
package comes in a foil bag that contains both a free book and DVD.
Imagine Publishing is one of the UK’s fastest-growing consumer
specialist publishers. Formed in May 2005, Imagine now publishes 20
regular magazines and 30 websites in the videogames, computing,
entertainment, motoring and photography markets. An Imagine magazine
is purchased every ten seconds.
Imagine Publishing
01202 586200
www.play-mag.co.uk
Aaron Asadi
Editor In Chief
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