25th September 2009
New How It Works magazine to be launched by Imagine Publishing
Ambitious tech publisher enters exciting new market with a high
quality science and technology magazine for hungry minds
Launched on 29 October, How It Works is a new magazine that feeds
minds, providing nutritious entertainment to the ever-growing ‘QI
generation’ of readers. It’s a new, accessible, entertaining science
and technology magazine that delivers absorbing articles packed with
fact and opinion to fuel the imagination.
Loaded with fully illustrated guides and expert knowledge and with
sections dedicated to science, technology, transportation, space,
history and the environment, no subject is too big or small for How It
Works to explain. How do sharks hunt? What’s a black hole? What’s
inside a nuclear submarine? How was the London Underground built? How
do iPhones work? Every month How It Works answers hundreds of
fascinating questions likes these; educating and enlightening
knowledge-hungry readers around the world.
Science is cool again. TV shows like Brainiac: Science Abuse, James
May’s Big Ideas and Richard Hammond’s Engineering Connections have
bought science and technology to a new mainstream audience. The
Discovery Channel reports a gain of 13 per cent in the key 25-to-54-
year-old male audience, and the science magazine market sector is
currently booming, with titles showing a 14 per cent increase since
2008. Science and technology is now a firmly established part of
mainstream entertainment.
Editor in Chief Dave Harfield commented: “How It Works is the only
magazine of its kind, offering an accessible alternative to the
academic and stuffy approach of existing science and tech magazines.
I’m confident it will prove to be the most fascinating magazine on the
newsstand and appeal to the wide audience that are enjoying the
current trend of science and technology-related entertainment.”
Head of Sales James Hanslip added: “How It Works successfully
encapsulates the current nutritious entertainment phenomena, and
promises to engross, engage and surprise the reader. The core
readership represents ‘Generation QI’, a valuable and hard-to-reach
demographic. So for advertisers, How It Works represents a great
opportunity to reach discerning early adopters and parents in a
positive editorial environment.”
Issue one of How It Works goes on sale 29 October and features such
awe-inspiring subjects as; a look inside the Eurofighter Typhoon, the
causes of extreme weather like tornados, tsunamis and hurricanes, the
Bugatti Veyron, vision and sight, nuclear subs and the Large Hadron
Collider. The magazine is complemented by a constantly updated website
located at
www.howitworksdaily.com.
Imagine Publishing is one of the UK’s fastest-growing consumer
specialist publishers. Formed in May 2005, Imagine now publishes 20
regular magazines and 30 websites in the videogames, computing,
entertainment, motoring and photography markets. An Imagine magazine
is purchased every ten seconds.
Name:
How It Works
Price:
Ł3.99
Pagination:
100 pages
Launch:
29 October 2009
Frequency:
13 issues pa
Print run:
65,000-75,000
Imagine Publishing
01202 586200
www.howitworksdaily.com
Dave Harfield
Editor in Chief
