18th December 2008
Imagine acquires Total 911
Innovative consumer specialist publisher buys respected performance
car title and moves into brand new magazine market
Imagine Publishing today announced the acquisition of
specialist car magazine Total 911 and its website www.
total911.com from 9Publishing for an undisclosed sum.
Total 911 is the only magazine in the world dedicated
to the iconic Porsche 911, a car first unveiled in 1964,
is the flagship of the Porsche range and, in Turbo form,
remains the definitive supercar benchmark. Every month
Total 911 celebrates the status, the history and the
performance of Porsche’s most enduring model, with
lavish well-photographed features, regular columns,
buyers’ guides and road tests.
“Total 911 is just the sort of intelligent, high quality,
well-written magazine that fits well with the established
Imagine portfolio and readership. We are proud to secure
its future and, together with Phillip Raby, develop the magazine and take it to even greater
levels of success”, said Imagine Publishing Managing Director, Damian Butt.
“Imagine acquired Total 911 because of its huge potential for growth in many areas
and our ability to exploit these print and online opportunities with our proven management
team and financial firepower. I am supremely confident that we can further strengthen the
magazine in 2009 and I have no doubt we will have great fun doing it!”
The deal sees Editor Phillip Raby join Imagine as Editor in Chief of the newly created
automotive division, with a remit to maximise editorial and added value opportunities
for Total 911 and any companion titles acquired or launched in the future. Salesperson
Darren Moseley also stays on the magazine and will work with the established Imagine inhouse
advertising team to drive revenue into the magazine.
Phillip Raby, Editor in Chief said of the deal: “I’m delighted that Total 911 is now part of
Imagine Publishing. I have lots of exciting plans for the magazine
and look forward to working with the new team to drive Total
911 forward to consolidate it as the world’s premier Porsche
magazine.”
Imagine Publishing is one of the UK’s fastest growing consumer specialist publishers. Formed in May 2005, it now publishes 20 magazines and 23 websites in the videogames, computing, entertainment and photography markets. An Imagine magazine is purchased every ten seconds.
Imagine Publishing
01202 586200
www.total911.com 
