26th July 2007 Bold new price points for Imagine’s next generation magazines Bournemouth-based publisher delivers even better value for money with re-pricing of key next generation videogames titles
Imagine Publishing has introduced a bold new pricing strategy for three of its videogames
titles which cover all main videogames hardware formats. From today 360 will retail
for £2.75, while PSU3, aimed at the high-end PlayStation 3 user, and n•Revolution, a
magazine for Nintendo lovers, will both sell for £2.99 – £1 less than previous issues and
in some cases up to £2 less than their rivals.
With this aggressive strategy, these magazines are set to challenge the established price
point and covermount strategy of their rivals, offering readers the opportunity to buy a
high quality videogames magazine without shouldering the cost of expensive promotional
packages. This is only possible thanks to Imagine’s ability to quickly react to ever-changing
market forces and this marks a move away from the current trend of an ever-increasing
price point for games magazines.
Nick Jones, Editor in Chief of PlayStation titles said: “This change in strategy enables us to
offer our readers a wider choice. For the hardcore gamers we have Play and X360, both
with strong promotional packages, and now, with the repositioned PSU3 and 360, we can
offer mature readers high quality magazines without the premium pricepoint.”
Simon Phillips, Editor in Chief of Xbox 360 titles, games™ and n•Revolution said:
”We’re thrilled to be able to offer our readers even better value for money without any
compromise to the quality of the magazines. This kind of move could only be achieved by
such an ambitious and fast-moving company such as Imagine Publishing.
I’ll be interested to see if the rivals follow our lead.”
Imagine Publishing is one of the UK’s fastest growing consumer specialist publishers. Formed
in May 2005, it now publishes 20 magazines and 20 websites in the videogames, computing,
entertainment and photography markets. An Imagine magazine is purchased every ten seconds.
Imagine is a creative ideas-driven
magazine publisher, where quality, excellence and innovation
are paramount. Our portfolio is ideally suited for licensing
to overseas territories. Contact us now to discuss ways
of working with us in the future.
Imagine Publishing Ltd, Richmond House, 33 Richmond Hill, Bournemouth, Dorset, BH2 6EZ
Registered company 5374037 (England) : VAT No 864 6042 18
Directors: Damian Butt, Steven Boyd, Mark Kendrick, Alistair Ramsay, Harry Dhand, Andrew Hartley, Sam Watkinson
