23rd August 2007
Imagine signs with Atlas for online advertising solutions
Ambitous technology publisher cements its online advertising plans
with one of the world’s largest advertising management providers
As part of Imagine Publishing’s publicly stated aim to develop and drive its website and
digital operations in 2007, the company is today proud to announce that it has signed a
key deal with Atlas (formerly Accipiter) to manage its entire online inventory.
Atlas will use its proven AdManager tools to provide a premium online service for Imagine
and its advertising clients, including many of the world’s largest software publishers,
retailers and hardware manufacturers.
AdManager and the Atlas agreement now gives Imagine complete control of its online
advertising campaigns, and precise reporting and analysis across its portfolio of 20
websites, including SciFiNow, Web Designer, Digital Photographer, Official Corel Painter,
Digicambuyer.co.uk and its new online launches due later this year.
Interactive Media Manager, Lee Groombridge commented: “With our ambitious plans
online it was essential to prioritise advertising delivery for our websites with a leading
specialist. Throughout the whole implementation process Atlas has proven to be the right
choice, providing us with an excellent level of consultation and support.”
“Atlas is delighted to be working with Imagine Publishing across its extensive portfolio”
commented Mike Keaton, Atlas VP EMEA, “Atlas is already well known in the industry for
its innovative Agency solutions; now its combined ad serving and trafficking services offer
publishers, such as Imagine, a unique way to implement advertising across their sites in
an easy and cost effective manner while benefiting from the full functionality of our leading
AdManager solution.”
Damian Butt, Managing Director of Imagine Publishing concluded: “This is an important
partnership for Imagine and it takes us one step closer to realising our significant online
ambitions for this year. We can now offer a world class online service to all our clients.”
Imagine Publishing is one of the UK’s fastest growing consumer
specialist publishers. Formed in May 2005, it now publishes
20 magazines and 20 websites in the videogames, computing,
Entertainment and photography markets. An Imagine magazine is
purchased every ten seconds.
Imagine Publishing
01202 586200
www.imagine-publishing.co.uk
