16th August 2007 Imagine remains independent Xbox
360 magazine market leader Bournemouth-based publisher bucks the ABC trend to secure a near
50% share in the independent Xbox 360 magazine market
Imagine Publishing, the UK’s fastest-growing specialist magazine publisher, is pleased to
confirm its position as the market-leading publisher of independent Xbox magazines with
the announcement of its latest ABC audited figures (Jan-June 2007).
X360 recorded its highest ever ABC figure and a year-on-year increase of an unbeatable
38%, taking it to 30,179, with the title now regularly selling over 32,000 copies per
month. The recently repositioned 360 also saw a year-on-year increase of 8.3%, taking its
average monthly sales figure to 12,017.
Imagine Publishing now controls 49.6% of the independent Xbox magazine market
(excluding the Official title), and sells 42,199 Xbox 360 magazines every month.
Commenting on the latest ABC results, Imagine Publishing’s Advertising Director, Scott
Caisley, said: “Today’s figures demonstrate our firm commitment to UK sales where
our advertisers value us most. It’s been another stunning performance by X360, which
continues to outsell its nearest rival in the UK. Moreover, X360’s 38% year-on-year growth
coupled with our sustained market share in the independent Xbox 360 market ensures
that we will continue to deliver the best platform for our advertising partners as we go into
this key period for magazine sales.”
“X360’s astounding growth is testament to the talent and commitment of the great team
we have here at Imagine,” said Russell Barnes, Editor of X360. “We’re still the UK copy
sales number one best-selling independent* and we’re keen to exploit this solid foundation
to take full advantage of the Christmas season.”
Imagine Publishing is one of the UK’s fastest growing consumer specialist publishers. Formed
in May 2005, it now publishes 20 magazines and 20 websites in the videogames, computing,
entertainment and photography markets. An Imagine magazine is purchased every ten seconds.
Imagine is a creative ideas-driven
magazine publisher, where quality, excellence and innovation
are paramount. Our portfolio is ideally suited for licensing
to overseas territories. Contact us now to discuss ways
of working with us in the future.
Imagine Publishing Ltd, Richmond House, 33 Richmond Hill, Bournemouth, Dorset, BH2 6EZ
Registered company 5374037 (England) : VAT No 864 6042 18
Directors: Damian Butt, Steven Boyd, Mark Kendrick, Alistair Ramsay, Harry Dhand, Andrew Hartley, Sam Watkinson
