15th February 2007
Play remains number one for
PlayStation according to latest ABCs
Today’s audited ABC sales figures once again prove that Imagine’s Play
remains the UK’s bestselling independent PlayStation magazine
Play, the UK’s longest running PlayStation magazine (originally launched in 1995) today
cemented its position as the country’s bestselling independent PlayStation magazine with
a Jan-Dec 06 ABC figure of 29,086, outselling its nearest rivals, Future’s PSM3 and PSW.
Imagine Publishing now has 46% of the independent PlayStation magazine market.
Despite strong competition in the form of a covermount war and rebranding of its rivals,
Play has remained number one for the last 19 months and has also recently successfully
bridged the gap between the PlayStation 2 and the new PlayStation 3 console due to
launch in March. Play was there for the launch of the first PlayStation, and is still the
readers’ number one choice for the launch of the PS3.
Play’s sister magazine, PowerStation, today confirms its position as the number one tips
and cheats magazine for an incredible 16th ABC period (stretching back over ten years
since its launch in 1996!). PowerStation has seen off even the Official PlayStation Tips
magazine (twice) and joins Play as the undisputed number one title.
“For Play and PowerStation to retain the number one PlayStation spots is a fantastic
achievement. Even in this difficult time for PlayStation magazines, our readers have
remained loyal to the brands and clearly value the quality of content, which is second to
none,” said Imagine’s Nick Jones, Editor in Chief of PlayStation titles.
Advertising Director Scott Caisley said of the results: “The last six months have been
extremely tough for all PlayStation titles, however Play has continued to out-perform the
market both in circulation and advertising.”
