15th February 2007
Digital Photographer increases its
sales by 36%* in latest ABCs
Imagine’s flagship digital photography magazine delivers
impressive new monthly sales figures that outperform the market
Digital Photographer magazine today unveils its new monthly
audited sales figures which
show a rise on the previous audited amount of an incredible
36% to 17,170 (Jan-Dec 06).
In the extremely competitive digital imagery market Digital
Photographer has enjoyed a year
of sustained reader growth which has been reinforced by continued
financial investment.
2006 saw the magazine achieve its highest ever individual
issue sales figures and this has continued into 2007, and
it is one of Imagine’s most successful
magazines. It is complemented by Imagine’s camera review title,
Digital Camera Buyer, which offers indepth
camera, lens and accessory reviews and group tests, and gives
Imagine a solid
foothold in the fiercely competitive photography magazine
market.
Scott Caisley Advertising Director said of the results: “We are
delighted at this result as
it underlines Imagines’ commitment to the photography market and
demonstrates the
popularity of the title. In an ever-increasing competitive
market we are delivering healthy
circulation growth, which represents real value to our advertisers.”
“With the digital photography magazine market becoming ever more
competitive, achieving
these sales figures demonstrates the strength and popularity
of Digital Photographer. With
continued hard work, we look forward to improving on this
figure over the next year,” said
Editor, Debbi Allen.
Digital Photographer was launched as the first semi professional
digital photography
magazine by Paragon Publishing in 2002, and was subsequently
acquired from Highbury
Entertainment by Imagine Publishing in January 2006. An immediate
programme of
improvements including production quality, magazine direction,
and investment followed,
with current Editor Debbi Allen taking over the magazine
in August 2006.
* ABC, Jan-Dec 06 vs Jan-Dec 04
