12th April 2007
Imagine announces the launch of
entertainment magazine, SciFiNow
UK’s fastest growing consumer specialist publisher enters exciting
new market with a high quality science fiction magazine
Launching today, SciFiNow is a brand new glossy
148-page science fiction, horror and fantasy
magazine from the creative team who first launched
DVD Review, and signals a move into a completely
new magazine market for Imagine Publishing.
Sci-fi has never been bigger news and it has become
the most expansive genre in entertainment in the
21st Century, while sci-fi, fantasy and horror continue
to be the single biggest drivers of DVD retail sales
in the world today. With Lost, Battlestar Galactica
and now Heroes making incredible waves on
television, and films such as Spider-Man 3, Sunshine
and Transformers set to make this the best year
for blockbusters this decade, the time to launch
SciFiNow couldn’t be better.
Written by fans for fans, SciFiNow is a sophisticated, accessible, fresh and authoritative
look at science fiction, fantasy, horror and cult television. Offering in-depth coverage of
every aspect of sci-fi, the magazine breaks new ground with its cutting-edge approach to
features, reviews and news. As relevant to those who grew up under the influence of Glen
Larson as it is to those who only know the genre through JJ Abrams, the magazine also
includes a unique retro ‘Timewarp’ section offering unprecedented access to the classic
shows and films that made sci-fi what it is.
Editor Aaron Asadi commented:
“SciFiNow is the magazine the industry has been desperate for.
Smart, sophisticated and downright cool, it simply delivers on every
level.”
Scott Caisley, Advertising Director said of the launch:
“The sci-fi market continues to grow on TV, film and DVD,
more and more people are watching every day. Sci-fi is now
mainstream! SciFiNow will convert these viewers into readers,
the chicness and not geekness of the magazine will enable
clients and agencies to target this new and unique audience
through our pages and emedia.”
“As part of the fastest growing consumer publisher in the
UK SciFiNow and its sales team will have an unrivalled team
to call on for support and will continue to offer innovative
ideas that focus on return on investment with accountable
marketing solutions.”
Imagine Publishing is one of the UK’s fastest growing consumer
specialist publisher. Formed in May 2005, it now publishes 20
magazines and 15 websites in the videogames, computing and
photography markets. An Imagine magazine is purchased every
ten seconds.
