30th November 2006
Digital Camera Buyer teams up
with Fujifilm for supplement
Leading UK digital camera magazine publishes innovative ‘In Focus’
supplement with its Christmas issue
Digital Camera Buyer, the UK’s definitive digital camera
buyers’ guide, has produced its first ever ‘In Focus’
supplement with leading camera manufacturer, Fujifilm.
Included free with issue 52 of the magazine, it offers an
in-depth introduction to the products and technologies in
the Fujifilm FinePix digital camera range, and represents
Digital Camera Buyer’s commitment to producing innovative
editorial.
Running to 20 pages in length and printed using the same
high-quality paper and high-gloss cover as the magazine
itself, the Fujifilm supplement provides readers with a
detailed guide to the key technologies offered by the FinePix
range, including Face Detection and high ISO sensitivity
for shooting fast-moving subjects and low-light scenes. The supplement also includes
reviews of the very latest FinePix models, plus previews of forthcoming cameras such as
the FinePix Z5fd and the S5 Pro digital SLR.
Digital Camera Buyer’s Editor, Chris Lean, said: “We are very excited by the possibilities
offered by our ‘In Focus’ supplement format, which allows us to bring readers a full indepth
guide to individual camera ranges – something that is unique among UK camera
buyers’ magazines. Everyone involved is delighted with the end result.”
Hayley Buery, Fujifilm UK’s Public Relations Manager, said: “From the outset we were
impressed by Imagine’s proactive and thorough approach towards the Fujifilm FinePix
Difference supplement. Involvement of the editorial team from very early on was key to
ensuring it was a highly informative guide to the FinePix range, which readers would find
of real value and be likely to keep and revisit. The supplement has
been very well received by the industry, as well as highly popular
on the newsstand.”
Adam Smithson, Digital Camera Buyer’s Advertising Manager,
added: “It was a pleasure working with Fujifilm and the end
product raises the bar and gives us a new industry standard. With
this project Digital Camera Buyer and Fujifilm, have pioneered a
new way of communicating with our readers, which we hope to
continue with other industry partners in future.” |
