21st August 2006
Imagine is Xbox 360 market leader
UK’s fastest growing consumer specialist publisher retains its number
one position, according to the latest ABC circulation results
According to the latest ABC circulation figures (Jan-Jun06) Imagine Publishing remains
the biggest selling publisher of unofficial Xbox 360 magazines in the UK, with 34,974
magazines sold every month, compared to just 23,183 of its nearest rival.
The figures show that Imagine Publishing now has 52% of the unofficial Xbox 360
magazine market and a massive 31% of the total Xbox 360 magazine market (which
includes the official title).
Since the launch of 360 magazine and its sister title, X360, in 2005, Imagine Publishing
has dominated the sales of unofficial Xbox 360 magazines in the UK, and its two
magazines offer a unique advertising proposition to capture all types of readers, with 360
attracting older, more sophisticated readers, and X360 capturing hardcore gamers who
want quality editorial and opinion they can trust.
Since Imagine first launched into the Xbox 360 market there has been fierce competition
and new magazines launched against it, but as these new results show, the Bournemouth based
company’s titles remain the magazines of choice for Xbox 360 owners.
Editor in Chief, Simon Phillips commented:
“We’re thrilled by these results as they further cement our position as the number one
publisher of unofficial videogames magazines. Owning 50% share of this key market gives
us an immensely strong foothold to build upon in the second half of the year, which is
traditionally the strongest for magazine sales.”
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