11th April 2006 Play shoots straight to number one! According to the latest audited ABC figures, Imagine’s Play, the UK’s
oldest and most respected PlayStation magazine, is now the biggest
selling independent title in the UK, selling over 53,000 copies a month!
Launched in 1995 Play is the UK’s longest-running PlayStation-dedicated magazine. Now
in its eleventh year, it has established itself as a magazine that is important to readers
and the games industry alike with its reputation for forthright independent reviews and
delivering its readers the very best in cover exclusives. The magazine has recently been
redesigned, with increased production values to ensure it is well positioned to support the
November launch of the PlayStation 3.
Play’s latest official ABC figure makes it the leading unofficial PlayStation magazine by a
large margin, with average monthly sales of 53,102 (July-Dec05) – which is 9,000 copies
higher than its nearest rival, PSW, and over 12,500 more than PSM2. The gap between
the unofficial PlayStation magazines has never been greater!
Play has always been the hardcore gamer’s choice and is the only magazine to
successfully bridge the gap between PSOne and PS2, and it is expected to do the same
for the PS3. Play’s dedicated team includes some of the most well-respected PlayStation
journalists in the country. Imagine Publishing, owner of Play, is the second largest
videogames magazine publisher in the UK.
Imagine’s Nick Jones, Editor in Chief of PlayStation titles commented:
“With the PlayStation magazine market going through a transitional phase in preparation
for the PS3, this is a significant achievement for all those concerned, and demonstrates
the strength of the Play brand. It just goes to show that our readers value a quality
magazine over all other concerns, and strong competition is still alive and well here at
Imagine. I’d also like to thank our software publisher partners whose support has been a
major factor in Play’s continued success.”
Name: Play
Price: £3.99
Pagination: 132 pages
Frequency: 13 issues pa
Print run: 80-100,000
ISSN: 1747-7859
Imagine is a creative ideas-driven
magazine publisher, where quality, excellence and innovation
are paramount. Our portfolio is ideally suited for licensing
to overseas territories. Contact us now to discuss ways
of working with us in the future.
Imagine Publishing Ltd, Richmond House, 33 Richmond Hill, Bournemouth, Dorset, BH2 6EZ
Registered company 5374037 (England) : VAT No 864 6042 18
Directors: Damian Butt, Steven Boyd, Mark Kendrick, Alistair Ramsay, Harry Dhand, Andrew Hartley, Sam Watkinson
